Goal setting. Quite like resolutions, easy to make and hard to keep. So — I’m asking for your help. Here are my goals for 2022.

• Double the size of my email list
• Triple my followers on Goodreads
• Reach 50 followers on BookBub.

Yes, these are modest goals. Baby steps if you will. But achievable with your help. How? If you are on BookBub or Goodreads, you can help by following me. When you receive an email or social media post you can share it with your friends.

Read on to learn why marketing is so hard for me. Writing is a form a therapy, and perhaps by sharing my weakness I can overcome it.

Marketing goals are difficult for me to keep because — I hate and fear marketing. These days that is a fatal flaw for authors, who need to market their own work no matter how large the publishing company that publishes their work.

I blame this reaction, a stomach clenching, nausea inducing response on two childhood experiences. No, I wasn’t beaten by marketing textbooks as a child. Worse, I had to join Junior Achievement. It was 7^th grade and we had to go door-to-door selling kid-wrapped bundles of road flares. And yes, we had bundled them ourselves as part of a program based on learning by doing. I learned that I hated going door to door asking people to buy useless stuff from me.

My next experience was with the Girl Scouts. You know where I’m going with this, those bloody cookies. This year you can order your cookies online and have them delivered by Doordash. Maybe the powers that be at the Girl Scouts realized how humiliating and dangerous it is having young girls going door to door. Out into the winter cold I went, knocking on neighbors’ doors and soliciting sales. Most bought cookies because I was the kid down the street, which amounts to a donation to the Girl Scouts, wrenched out of people through guilt.

The upshot? I learned that asking people to buy things I’m selling is humiliating and guilt inducing. But, I love the books I wrote and think they each bring something good to readers’ lives. The pandemic shut down book fairs leaving sales through online sites and the bookstores who gutted it out. There are upwards of a million books published each year. Competition for eyeballs and shelf space is phenomenal. If you’ve hung with me to this part, you understand why my marketing goals seem modest. But each year I’ll keep the same goal and that will give me a direct path to book buyers interested in my stories.

I’d love it if you sent me an email or commented on this post with where you get ideas for new books to read and what type of books you enjoy. It will help me, and I might be able to recommend a new book for you.

Thanks friends!

Linda (aka L. G. Reed)

Lindareed939@lindareed939

Ever since Sydney Porter: Dog Girl came out people have asked me where the name came from. I started with my love of the name Sydney. Some names just resonate with us. As a writer I read the obituaries (I know, weird uh?) looking for unusual names. The name of the character can communicate thematic elements, foreshadow the story plot or just be fun to say.

In this case, I started with the name Sydney and researched famous people in history. Of course every internet search turns up lots of extras. In this case, there are a number of living people who sport the moniker Sydney Porter.

The Sydney Porter that sealed the deal for me though, was William Sydney Porter. While that name might not ring any bells, the name O. Henry might. The American short story writer was born William Sydney Porter (September 11, 1862 – June 5, 1910). His stories often had twists and surprise endings. In addition he was known for his witty narration. Who better to aspire to? Given that the story Dog Girl is about a girl that turned into a dog and part of the story is written from the perspective of a dog, witty narration seemed appropriate.

So that’s the story. I hope O. Henry’s ghost would approve.

I’m embarrassed to admit that the last time I came to a SWE conference was the Long Beach conference in 2009. Ten years ago. Then, I was amazed to see around 7000 attendees. This year, in Anaheim, the unofficial tally is over 16,000. I’ve heard there are around 600 employers here looking for new hires. It is a good time to be an engineer. Alas, that phase of my life is past me. My goal of finding tips on making STEM fields appealing to middle-grade and higher school aged kids in fiction took me to a few sessions today.

The Keynote address by Carol Malnati (VP of R&D at Medtronic) netted a few inspirational thoughts. “Don’t let adversity harden your heart. Let it harden your determination.” She encouraged listeners to focus on what’s in front of you, not the entirety of the challenge/problem and to love the journey you are on. These are fitting words for anyone. She closed with, “Enjoy losing your way, finding yourself, as we live, we learn, we lead.”

Next up was a session on Reaching Out to Over 1000 Middle School Girls. Sarah Gilmore, Strategic Account Manager at Keysight Technologies in the Denver area spoke about a program I’d never heard of. GESTEM. Girls Experience STEM. She is the chair of a group that runs an impressive program for middle school girls. Their goal is to expose girls to STEM who wouldn’t be exposed in their day to day life. It strikes me that as an author that is a wonderful goal for myself.

My next session was Human Space Flight: Is the Technology Ready? The short answer is – don’t go buying a ticket to stay on the International Space Station (ISS) or a hotel in low-earth orbit any time soon. While things are moving steadily forward, you should invest the $28 million it will cost you in todays dollars until it is safer and more common. The technologies that will enable your higher than anyone view of earth are the Delta Heavy IV rocket, the crew capsule (Orian and SpaceX) and BEAM Bigelow Expandable Activity Module. These technologies are at Technology Readiness Levels of 7 and 8. You don’t want to don a space suit and climb into one of these systems until they hit 9.

The last session, Do After School Robotics Programs Help Keep Girls in STEM, reviewed data from a five-year, national study. The short answer is yes. Though I think that was what we all thought intuitively, it is nice to have data to back it up. I learned two new ideas in this session that I think have applicability in many fields. “Gracious Professionalism” and “Cooperatition.” We can compete with grace, courtesy and cooperation. We don’t have to nuke the competition. Interesting thought in today’s nuclear melt-down political environment.

#WE19 #STEM

Weird to be back in Long Beach, California. I lived here between 1984 and 1991, under the private plane path to the landing strips. Now I’m deplaning at that very airport – though it has changed. Originally built in 1920, the art deco building I remembered is still here, it’s blue and white coloring reminiscent of the Pacific Ocean and the fog that cleared just as we landed. A new, modern terminal was built to the west with shops and an outdoor eating area. Baggage claim is still a carousel outside, but at least it’s covered.

The ride to Anaheim and WE19 conference was a cruise down memory lane, though not all of it fond. Mostly I remember that the LA area freeways are – overall – ugly and crowded. Nothing has changed.  

I’m here to attend the Society of Women Engineers 2019 National Convention. Might even be international by now. I’ll have stats later, but besides being a lifetime member and Fellow, I’m here to pickup tips on how to encourage kids, and especially girls, to consider a STE< career.

Science, Technology, Engineering & Math (STEM) is all the rage these days, mainly because companies have figured out that a workforce lush with female voices is more profitable. See this article for more.

I’ll be posting as I go with interesting facts and ideas for middle grade and YA authors to mine for topics and approaches to write science-based fiction. If you have questions you’d like answered, I want to know! Comment here or on my FB page.

#WE19 #STEM